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Brand is a curious thing. Some think brands are ubiquitous in today’s modern world, while others think branding isn’t important or there is future danger of brands becoming irrelevant.
What feeds such diverse thinking? Brands are complicated. Branding isn’t easy. And, what brands need to do to remain relevant keeps changing on marketers.
So, it’s not surprising a lot of fallacies about brands exist. Let’s dispel these myths. Inside we debunk 15 brand fallacies.