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Trends

Find insights, get inspired. 

 
 

Weathervane Forum provides snapshots of what’s trending in Branding & Marketing, with the Consumer & Culture, and with the Economy & Industry.

By connecting and curating observations, we create views of what’s developing on the horizon and provide perspectives on key topics of interest for businesses, brands, and executives wanting to make better progress in the world to move us forward. 

 
 

Our 2021 Forecast

The Year of the Great Rebuild & New Human Learning

Click through the forecast below to see how we did in predicting 2020 and learn what’s taking shape on the horizon for 2021.

 
 
 
 
 

What’s Trending

Featured
The Brand for Good Benchmark: 2021 Featured Companies
Brand for Good, 2021, Purpose Flywheel, Veja, Everytable, Trove, Ecologyst, Rothy's, The Organic Project, Beneficial State Bank, Groundswell, Dr. Bronner's, Heath Ceramics
The Brand for Good Benchmark: 2021 Featured Companies
Brand for Good, 2021, Purpose Flywheel, Veja, Everytable, Trove, Ecologyst, Rothy's, The Organic Project, Beneficial State Bank, Groundswell, Dr. Bronner's, Heath Ceramics
Brand for Good, 2021, Purpose Flywheel, Veja, Everytable, Trove, Ecologyst, Rothy's, The Organic Project, Beneficial State Bank, Groundswell, Dr. Bronner's, Heath Ceramics
2021 Forecast – The Year of The Great Rebuild & New Human Learning
2021, Overview, Change, The Great Rebuild, New Human Learning
2021 Forecast – The Year of The Great Rebuild & New Human Learning
2021, Overview, Change, The Great Rebuild, New Human Learning
2021, Overview, Change, The Great Rebuild, New Human Learning
2021 Forecast – Building The New Growth Economy
2021, Change, Economy, New Growth, Trust, Truth, Al Gore, Ruchir Sharma, David Brooks
2021 Forecast – Building The New Growth Economy
2021, Change, Economy, New Growth, Trust, Truth, Al Gore, Ruchir Sharma, David Brooks
2021, Change, Economy, New Growth, Trust, Truth, Al Gore, Ruchir Sharma, David Brooks
2021 Forecast – Leading the New Way
2021, Change, Trust, Truth, Changemaker, Industry
2021 Forecast – Leading the New Way
2021, Change, Trust, Truth, Changemaker, Industry
2021, Change, Trust, Truth, Changemaker, Industry
2021 Forecast – A New Social Fabric
2021, Change, Trust, Truth, Social Fabric, Culture, Katie Couric, David Brooks
2021 Forecast – A New Social Fabric
2021, Change, Trust, Truth, Social Fabric, Culture, Katie Couric, David Brooks
2021, Change, Trust, Truth, Social Fabric, Culture, Katie Couric, David Brooks
2021 Forecast – The New Good Life
2021, Change, Trust, Truth, Consumer, Good Life
2021 Forecast – The New Good Life
2021, Change, Trust, Truth, Consumer, Good Life
2021, Change, Trust, Truth, Consumer, Good Life
2021 Forecast – Serving Our New Society
2021, Change, New Society, Branding, Culture Shapers
2021 Forecast – Serving Our New Society
2021, Change, New Society, Branding, Culture Shapers
2021, Change, New Society, Branding, Culture Shapers
2021 Forecast – Serving New Customer Needs
2021, Marketing, Value, Inclusivity, Seth Godin, Who, What, Serve
2021 Forecast – Serving New Customer Needs
2021, Marketing, Value, Inclusivity, Seth Godin, Who, What, Serve
2021, Marketing, Value, Inclusivity, Seth Godin, Who, What, Serve
Featured
Unique, Powerful Cultures Fueling Success
2020, Culture, Corporate Culture, MIT Sloan's Culture 500, Netflix, Basecamp, Patagonia, Hubspot, Zoom
Unique, Powerful Cultures Fueling Success
2020, Culture, Corporate Culture, MIT Sloan's Culture 500, Netflix, Basecamp, Patagonia, Hubspot, Zoom
2020, Culture, Corporate Culture, MIT Sloan's Culture 500, Netflix, Basecamp, Patagonia, Hubspot, Zoom
On Pulse: Fall 2020
2020, Jerry Seinfeld, Cities, Whole Foods, Best Buy, Beyond Meat, DTC, Environment, Social Media, The Social Dilemma
On Pulse: Fall 2020
2020, Jerry Seinfeld, Cities, Whole Foods, Best Buy, Beyond Meat, DTC, Environment, Social Media, The Social Dilemma
2020, Jerry Seinfeld, Cities, Whole Foods, Best Buy, Beyond Meat, DTC, Environment, Social Media, The Social Dilemma
Brand Accountability
Bayer, Johnson & Johnson, Boycott Facebook, 2020
Brand Accountability
Bayer, Johnson & Johnson, Boycott Facebook, 2020
Bayer, Johnson & Johnson, Boycott Facebook, 2020
Our Early Forecast on a Covid-19 World - During & Post Pandemic
2020
Our Early Forecast on a Covid-19 World - During & Post Pandemic
2020
2020
What is Stakeholder Capitalism?
An Ecosystem Economy, Stakeholder Capitalism, 2020 Davos Manifesto, Danone, Unilever, Athleta, 2020
What is Stakeholder Capitalism?
An Ecosystem Economy, Stakeholder Capitalism, 2020 Davos Manifesto, Danone, Unilever, Athleta, 2020
An Ecosystem Economy, Stakeholder Capitalism, 2020 Davos Manifesto, Danone, Unilever, Athleta, 2020
Stakeholder Capitalism isn’t socialism. But, are we even clear what socialism is?
Socialism, 2020
Stakeholder Capitalism isn’t socialism. But, are we even clear what socialism is?
Socialism, 2020
Socialism, 2020
2020 Forecast – The Year of Anticipation & Action
Trend, Annual Forecast, 2020
2020 Forecast – The Year of Anticipation & Action
Trend, Annual Forecast, 2020
Trend, Annual Forecast, 2020
2020 Forecast – Brands – Heritage Soft Power vs. The New Soft Power
Brands, Everlane, Haus Laboratories, Patagonia, Love Beauty Planet, Salesforce, 2020
2020 Forecast – Brands – Heritage Soft Power vs. The New Soft Power
Brands, Everlane, Haus Laboratories, Patagonia, Love Beauty Planet, Salesforce, 2020
Brands, Everlane, Haus Laboratories, Patagonia, Love Beauty Planet, Salesforce, 2020
2020 Forecast – Marketing – New Connections & Be for the Consumer
Marketing, Be for the Consumer, 2020
2020 Forecast – Marketing – New Connections & Be for the Consumer
Marketing, Be for the Consumer, 2020
Marketing, Be for the Consumer, 2020
2020 Forecast – Culture – Fracturing & Belonging
Culture, Maria Shriver, Phoebe Waller-Bridge, Lizzo, 2020
2020 Forecast – Culture – Fracturing & Belonging
Culture, Maria Shriver, Phoebe Waller-Bridge, Lizzo, 2020
Culture, Maria Shriver, Phoebe Waller-Bridge, Lizzo, 2020
2020 Forecast – Consumer – Distracted & Engaged
Consumer, Astrology, Pantone Color of the Year Blue, Meditation, 2020
2020 Forecast – Consumer – Distracted & Engaged
Consumer, Astrology, Pantone Color of the Year Blue, Meditation, 2020
Consumer, Astrology, Pantone Color of the Year Blue, Meditation, 2020
2020 Forecast – Industry – Contingency Plan & Be on Your Game
Industry, Agility & Adaptability, Plastic Straws, Beyond Meat, 2020
2020 Forecast – Industry – Contingency Plan & Be on Your Game
Industry, Agility & Adaptability, Plastic Straws, Beyond Meat, 2020
Industry, Agility & Adaptability, Plastic Straws, Beyond Meat, 2020
2020 Forecast – Economy – A One-Sided Economy vs. An Ecosystem Economy
Economy, Paul Volcker, Switzerland, An Ecosystem Economy, 2020
2020 Forecast – Economy – A One-Sided Economy vs. An Ecosystem Economy
Economy, Paul Volcker, Switzerland, An Ecosystem Economy, 2020
Economy, Paul Volcker, Switzerland, An Ecosystem Economy, 2020
Featured
Does it matter if your start-up business makes money?
Does it matter if your start-up business makes money?
Redefining Business Purpose
Redefining Business Purpose
2019 Forecast – Responsible to the Environment
2019 Forecast – Responsible to the Environment
2019 Forecast – Responsible Technology
2019 Forecast – Responsible Technology
2019 Forecast – Responsible City Design
2019 Forecast – Responsible City Design
2019 Forecast – The Year for Human Centricity & Discernment
2019 Forecast – The Year for Human Centricity & Discernment
Featured
Are we ready for Digital Assistant shoppers? Not quite.
Are we ready for Digital Assistant shoppers? Not quite.
Hidden Potential: The Untapped Gold Rush
Hidden Potential: The Untapped Gold Rush
New Niche Retail
New Niche Retail
Does your big brand stand a chance?
Does your big brand stand a chance?
Better Progress: Food for The Planet
Better Progress: Food for The Planet
From Uninspired to Inspired Retail
From Uninspired to Inspired Retail
What do consumers want most from brands today? We asked them.
What do consumers want most from brands today? We asked them.
2018 Forecast – The Year for Positivity & Pragmatic Progress
2018 Forecast – The Year for Positivity & Pragmatic Progress
Elevated Brands Wanted
Elevated Brands Wanted
Elevated Customer Experiences Required
Elevated Customer Experiences Required

The Agency Oneto Thinking

Get insights to inspire to action.

We craft our newsletters to help busy business, brand, and marketing leaders stay in the know and be inspired about ways to make a positive impact on their business, brands, organizations, and for themselves. We share insights on Strategy, Branding, Marketing, Innovation, Consumers, Leadership, and Trends. We often share good books and podcasts we recommend, along with other content where we hope you find at least one item that provides insights to inspire to action. And, we’re always open to requests for topics to cover to ensure our content is most helpful to you.

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