In this Coordinates, we explore the downsides and unintended consequences of business. We question: can businesses and brands Do Better? Then we offer a curation of articles to help you Lead Better, Perform Better, and Brand Better.

In this Coordinates, we share a round-up of resources to encourage you to use this summertime to practice slowing down and creating space to think. We also have additional inspiration that’s strategic, useful, and inspirational and fun.

This month learn about our annual trend forecast where we share snapshots of what we see developing on the horizon. We see 2021 as The Year of The Great Rebuild & New Human Learning. We also share our new 2021 Monthly Progress Practice.

In this Coordinates, we help you prepare for the new year by taking the time to reflect. Find details about the Quick Insight & Action Sprint, Five 8-minute Mini-Strategy Retreats, and our Monthly Progress Practice. Also learn more about unique, powerful cultures that fuel success like those at Netflix, Basecamp, and Patagonia.

The November 2020 newsletter covers two topics: the role of the CMO and what the CMO is being called to do during these times, and a continued focus on how to manage organizations and brands in leading with purpose.

In this Coordinates, we build on the themes of Branding for Good and Stakeholder Capitalism, from our latest article, “Should complexity be the enemy of good? Is stakeholder capitalism too hard?” to the round-up and more.

The Agency Oneto introduces its inaugural “Brand for Good” Benchmark Report. Learn 10 lessons from 10 companies branding for good and delivering on stakeholder capitalism.

In this Coordinates, we build on our last newsletter where we introduced the idea of not falling (no pun intended) for every shiny new marketing channel. Here we build on that thinking with how to develop a Marketing Plan, simplifying it back down to the basics. Then we have a full round-up, along with What’s Trending: On Pulse in Fall 2020.

In this Coordinates, We go back to fundamentals, marketing strategy fundamentals to be exact. We share our article, “Marketing Strategy Framework: 5 Factors to Consider Before Building Your Marketing Plan.” And we close it out with our September Monthly Progress Practice on focus.

In this Coordinates, we get back to brand and muse on “Why brand matters throughout the purchase funnel.” We also share our typical insight filled round-up, and share the news of Jonathan Weiner’s book, “Getting It Right: Lessons on Insight-Driven Marketing Strategy.”

In this Coordinates, we pick back up on the theme of helping you take the crazy out of busy. We also cover our August Monthly Progress Practice on changing perspectives.

Closing out July, we focus on making the most of the precious time you have every day and offer helpful tips on how to achieve better work/life integration to take the crazy out of busy. We share our article providing 10 tips to use your time and energy wisely. And a few other great reference tools to read, watch, and listen.

At this mid-year checkpoint, we offer tips on conducting a quick but powerful Mid-Year Check-In to help you focus and be ready to get back in the arena, along with our Monthly Progress Practice reminder, which just happens to be about slowing down.

This Coordinates is focused on “What’s next?” What’s next for you, your business, your brand? What are you ready to take on? As inspiration, we share how to make a step change in your business, our Strategy 30 practice to help you carve out thinking time, and a round-up of articles that offer insights into what might be starting to take shape.

This Coordinates focuses on Purpose. We share 3 different views: ours on creating a Purpose Flywheel, another on knowing what you are fighting for, and a final from a former Unilever employee on creating Shared Value. We round this out with our Monthly Progress Practice, our article on “Hidden Potential: The Untapped Gold Rush,” which speaks to the importance of inclusivity in economic opportunity, innovation, and entrepreneurship, and finally resources to address racism and unconscious bias.

Time shifted. The future has been moved up. In this issue of Coordinates, we offer tips on Thinking Forward through Futures Thinking and Scenario Planning.

In this Coordinates, with this view, we focus on Agility. We offer two agile views, one on overall business and organizations and the other on marketing. Additional resources start to get us thinking forward to what’s next as we navigate the waves ahead.

In this Coordinates , we want to inspire brand owners to “Brand for Good” and make this moment matter for your brand and business. We also share a few research resources you might find helpful in determining how to navigate this time and offer a few links to content just for you. We round it out with our Monthly Progress Practice on Play.

This Coordinates offers "A Leadership Guide to Keep Calm & Carry Along,“ summarizing tips on how to lead your team through this time of crisis and remote work. We cover these 3 topic areas: 1) How to keep your team focused and calm during this time of crisis; 2) How to communicate well with your team while working remote; and 3) How to have great online meetings.

In honor of Valentine’s month, we share insights on how to create some love… for your brand and for you as a leader: “How to Create Brand Love” and “How to Define Your Leadership Brand.” And, as usual, we share a bunch of other inspiration hoping you find at least one thing of value below.

An optimistic start to the new year. To help you along with a commitment to growth, we offer a practice of micro-habits to make progress month-to-month throughout the year. We also want to highlight a few of our past posts like on five 8-minute mini personal strategy retreats, plus our usual round-up of insights to inspire to action.

Kathy Oneto writes about a variety of subjects, from food trends in Portland to how to focus on the right things.

Kathy Oneto writes about a variety of subjects, from Airbnb CEO Brian Chesky’s Leadership to kicking off the Holiday Season.

Kathy Oneto writes about a variety of subjects, from National Geographic’s admirable brand to insights on consumer habits, such as ‘do millennials prefer to live in suburbs or cities?’.

Kathy Oneto writes about a variety of subjects, from food innovation to companies that are deepening their brand meaning.

Kathy Oneto writes about a variety of subjects, from SWOT Modeling to must reads, such as “Unsafe Thinking” By Jonah Sachs.

Kathy Oneto writes about a variety of subjects, from diving into “What is strategy” to making positive change with companies like Patagonia and REI.