The Agency Oneto is a disciplined yet agile business and brand strategy agency that has four offerings: Insights, Strategy, Execution, and Leadership Partner.
INSIGHTS
Consumer Learning
Persona Development
Brand Audit
Market Study & Analysis
Competitive Study
Trend Study
We believe consumer understanding is the foundation of much of our strategy work. Thus, we can manage research projects, taking both a disciplined and entrepreneurial approach depending on your decision needs and your budget.
We develop Consumer/Customer Personas either as a standalone project or as part of a Brand Positioning assignment. In doing so, we complement existing client data and secondary research with new consumer research conducted in partnership with consumer research experts.
We offer a range of Audits & Studies across Brand, Markets, Competitors, and Trends.
Our Brand Audits can take multiple forms. We can review the brand and make recommendations on how to progress it forward given your business objectives and goals. Or, we can do an in-market review to see how the brand is showing up externally and vs. its competitors to frame where the brand was, where it is today, and where you might want to take it in the future. It’s also a perfect way to see if you are being consistent and telling an arc of a story in-line with your intentions.
Our Market Studies often are a deep dive on a new market opportunity, yet are customized to your needs. It can be delivered as a research paper and may include market sizing of opportunities.
Our Competitive Studies help you keep a pulse on the market and on existing and new competitors, with a customized focus to your needs. They can be conducted as individual projects or as an ongoing retainer annual, bi-annually, quarterly, or monthly.
Our Trend Studies can inform Business and Innovation strategies. They help uncover what’s shaping your business and brand’s world to guide where you should be evolving your business and brand into the future.
BUSINESS strategy
Business Strategy
Business Planning
We partner with organizations in defining business strategy, defining where the organization will play and how it will win. We are often engaging in this activity as an upfront to Business Planning and at times help facilitate the Business Planning process for organizations to bring structure and discipline, guide teams in a new approach, and provide strategic counsel, as needed, to team members.
brand strategy
Brand & Product Positioning
Portfolio Strategy
Brand Architecture
Brand Advising
Our brand strategy services are first and foremost rooted in consumer understanding. For brand positioning, we focus on defining the strategic choice of what a brand will own and stand for over time. We search for the core motivation that drives consumer behavior and the benefits he or she is seeking. We marry that with your brand’s preferential equity and its purpose to define a unique space to own in the marketplace—all to guide a mutually beneficial relationship between your brands and your consumers. We then focus on making the strategy actionable for your organization to progress the brand forward.
Positioning services can also apply to individual products and innovation concepts.
Portfolio Strategy is used to define the strategic role of the brands in your portfolio. It interplays with Brand Architecture, which defines how and where your brands can stretch and includes an associated branding and naming strategy. We offer these services independently or collectively.
In working with you on these initiatives, we manage consumer research, if desired, but can also work with internal research teams.
Finally, we can partner with you in an advisory capacity and provide a Brand Audit and make recommendations on how to progress your brand forward given your business objectives and goals.
marketing strategy
Marketing Strategy & Planning
Content Strategy
Messaging
Creative Strategy
We help partner with brands to define their annual Marketing Strategy and plans for a year and beyond. With regard to Content Strategy, we define the objective, goals, strategies, and tactics of leveraging content to connect with consumers and create relevance and value for the brand. We also help define the best approach to manage content creation efforts to maximize its value over time.
At times we engage in creating or refining messaging after a brand positioning assignment or a brand audit.
Finally, we offer strategic services to guide brand design projects if this capability doesn’t exist within your organization or to help you create processes for content creation.
Innovation strategy
Innovation Strategy
New Product Strategy
Innovation Process
We believe Innovation is about meeting consumer needs and solving a consumer problem. We partner with organizations on their innovation efforts forming strategic partnerships that include defining an organization’s innovation strategy, working alongside teams to build new product strategies and ideas, as well as forming new innovation processes. We also offer brand extension strategy, if brands want to explore how best to grow their brand into new segments and categories.
EXECUTION
Marketing Functional Study & Strategy
Capability Strategy
Process Development
Capability Building
Brand & Marketing Training
Today more than ever, marketing organizations often must revisit their approach to branding, marketing, or innovation and seek to understand how they might need to make changes to their approach and put in place new practices. We can help with that. These are projects that are intended to make a step-change in your business, but for which it is difficult for an internal team to carve out time to define the strategy and execute.
We partner with organizations to define the functional or capability strategy and then help to bring it to life through process development and capability building. While we bring needed expertise and capacity, we also think it’s critical to partner with your team and bring them along, so that we unleash the knowledge, talent, and expertise within the organization and that we end up with solutions that can be implemented and maintained, because there is buy-in to the outcomes.
As part of some of our other initiatives, we can also provide Brand & Marketing Training, as your team requires.
TRUSTED ADVISOR
Coaching
Advising
Chief of Staff Services
Leadership Branding
Facilitation
Workshops
We offer coaching, advising, chief of staff, and other services to provide strategic counsel and organizational and administrative support to bring your strategic goals to life. Our sole purpose is to help you and your organization move from strategy to implementation to results.
We offer a Leadership Branding product that helps leaders clarify who they are as leaders and define actions that help them live their leadership brand everyday, unlocking their potential and impact for themselves and those around them.
We offer meeting facilitation services integrated with our other offerings and on a stand-alone basis. We start with an understanding of your intentions and desired outcomes for your meeting. Our approach is specifically tailored to your purpose and needs and developed in partnership with you.
Finally, we deliver Workshops that address and define: Vision, Mission, and Values; Business Planning & Strategy; Marketing Planning; Brand Inspiration; Unlocking Insights; Brand & Marketing Training; and Innovation.
