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The world needs more great leaders, and you can be one.
This moment in time is testament to the need for models of great leadership. It puts a focus on the question, “Why aren’t there more great leaders in the world?”
Do you want to be one? It’s not easy. But, it’s possible. And, it offers great rewards. For you, your team, your brand, your business. This is a time that is calling for great leaders. For you to contribute and have a positive impact, you just need to set your intention, make a commitment, and get clear on the type of leader you want to be.
Now’s a perfect time to invest in getting that clarity on how you want to show up as a powerful leader. In doing so, you’ll have a clear roadmap on how you want to demonstrate your value and make an impact, elevating your leadership performance.
Read “How to Define Your Leadership Brand” to learn more about we think about creating a leadership guide that will inform your thinking, behaviors, and actions. If you’d like to craft Your Leadership Brand Model using our 4-week step-by-step guide and weekly assignments, you can get it here FREE.
If you’d like a thought partner in crafting your Leadership Brand, then these VIP Leadership Brand Sessions are for you. Kathy will lead 1:1 sessions to help you craft and document your Leadership Brand, complementing and building from the pre-work you’ll complete. She’ll start by getting to know you on a phone call, understanding your current leadership situation and where you’re trying to move From and To. After that onboarding, we’ll provide pre-work exercises for you to prepare for the 1:1 sessions. Please note: this pre-work (2-4 hours) is required prior to the live sessions, otherwise we won’t have the material to craft your Leadership Brand together.
You’ll leave the session with a powerful 1-2 page document to keep you focused on who you want to be as a leader and to help guide actions and behaviors to live your leadership brand everyday. You’ll also have an approach and tool you can revisit over time as you grow and evolve as a leader. Our hope would be that you leave with an approach and tool that has lasting value for you.
The VIP Leadership Brand sessions include:
45 min prep call
Pre-work materials
Two 2-hour sessions held via Zoom
Recording of the sessions, if desired
1-2 pages of conclusions captured in a Powerpoint or Google document for easy reference
A complimentary Executive Coaching Call within 2-4 weeks of completion of your VIP sessions scheduled via Zoom to help you stay true to your Leadership Brand
Schedule your VIP Leadership Brand Session with Kathy
$1,375, restricted to one per person
Testimonials
“First and foremost, Kathy is an outstanding strategic thought partner across all areas of consumer brand marketing and business strategy…. Perhaps most importantly, Kathy is a wonderful person, and everyone loves working for her. She has a powerful way of moving ideas and projects through an organization, and bringing everyone along with her, which is not always easy as a Consultant.” – Geoff Tanner, Chief Marketing & Commercial Officer, The J.M. Smucker Company
“Kathy is a natural collaborator, diligently seeking colleagues and clients’ opinions to strengthen the work and build consensus. She has the unique ability to see both big picture and have a meticulous attention to details. She raises the bar for all that are fortunate to work with her.” – Carol Best, SVP Client Engagement, Americas, SGK
“Kathy was instrumental in helping us transform into a truly consumer-centric and values driven organization…. Working with Kathy has provided our company with true competitive advantage.” – Adam Reiner, President & CEO, Sakura of America
Meet Kathy
FOUNDER & CHIEF strategist, Executive coach
Kathy Oneto
Kathy Oneto is a brand and business strategy leader with expertise in branding, marketing, innovation, and strategic design applied to different enterprise models. Kathy is also an Executive Coach and a Career Strategist. She helps leaders and individuals find purpose and clarity to move them forward into action. Her purpose is to help others make a positive impact or change and realize their full potential.
Prior to starting The Agency Oneto, Kathy was VP, Brand Communications and Chief of Staff at Minted, an eCommerce design marketplace. Prior to that role, she led the strategy practice at a global branding and design firm, Anthem Worldwide, where she was VP, Brand Strategy working with clients in CPG, Retail, and Technology sectors. As a consultant, Kathy served as a strategic partner to her clients, often working in partnership to forward their vision and progress their organizations and brands forward.
Kathy is a strategic brand marketer at heart, having cut her teeth at Clorox leading and managing brands such as Kingsford Charcoal, for which this vegetarian still has deep affection. Kathy further honed her experience as co-founder of a natural food start-up, championing the consumption of bugs (also known as probiotics), where she landed the first refrigerated bar in the yogurt aisle and launched nationally with Whole Foods and Safeway. Since then, Kathy has had the opportunity to partner with over a dozen brands in shaping strategy, including Safeway, Del Monte, Smuckers, and Peet’s Coffee & Tea.
In doing her work, Kathy is curiously insightful, masters complexity, and is keenly focused on delivering for her clients. She is both a thinker and builder, able to bridge strategy to execution to ensure work gets implemented. Having worked in multiple environments, she is both disciplined and entrepreneurial in her approach. She is a thoughtful partner there to be a sounding board, an interpreter and coach, and a support to you and your team to unlock the positive change you seek to make. A critical value for her is to do the right thing, integrity being true to her core.
Finally, Kathy is a thought leader in the areas of branding, marketing, innovation, trends, and marketing to women. She’s spoken at the the M2W: Marketing to Women’s conference, has written research white papers on marketing to women, has been published in Fast Company in the area of branding, and has extensive experience researching innovation approaches and presenting trends via webinars and for clients. Finally, in her last agency role, Kathy was the creator and editor of Sightings, a quarterly journal on trends. She currently curates Coordinates, our brand, strategy, and leadership blog, as well as Weathervane Forum, our trend blog, which looks at what’s taking shape on the horizon.
Kathy has an MBA from Berkeley’s Haas School of Business and a B.S. in Commerce from the University of Virginia’s McIntire School. Kathy has completed coursework in Design Thinking, Writing, The Institute for the Future’s Foresight Practitioner Workshop, The Grove Consultants’ Designing and Leading Change Intensive, General Assembly’s Digital Marketing course, and Co-Active’s Coaching Fundamentals and additional coaching coursework.