Details
Want to move forward and unlock business or brand potential?
Let’s do a Clarity & Action Workshop to get you clear and into action.
Workshops such as these are often the most efficient and effective way to engage to get the most from your team’s internal knowledge in the shortest amount of time.
We offer Clarity & Action Workshops for leaders who would like to have a facilitator help their team unlock insights, get to clarity, and build an action plan. We are a good fit for leaders who seek to be consumer-led, value brand, and are looking to move their business and brand forward to make a positive impact.
During this time when agility is required, a workshop can help your team quickly problem-solve and pivot to what needs to be done next. Or, such workshops can help you think forward and action-plan for different future scenarios.
While operating as a distributed workforce, an online facilitated session could be more effective in helping you to make progress and move forward quickly. In planning such a Workshop, we start by understanding your intentions and desired outcomes. Our approach is specifically tailored to your purpose and needs and developed in partnership with you.
Topics we can cover in our Clarity & Action Workshops include, but are not limited to:
Purpose and Beliefs
Vision, Mission, and Values
Business Strategy & Agile Business Planning
Agile Marketing Planning & Adjustments
Brand Planning & Inspiration
Brand for Good Exploration & Plan
Innovation Planning
New to World Initiative Planning
Brand & Marketing Training
Futures Thinking & Scenario Planning
Our Clarity & Action Workshops are customized to your specific needs:
45-minute in-take call to discuss your business, brand, or marketing opportunity and what you are seeking to get out of the workshop
A plan for a 6 to 8-hour workshop
Sharing of client information and data
Outcome notes from the workshop
45-minute follow-up discussion (if required)
Workshops are now conducted online via Zoom with the appropriate planning and client engagement
Get clarity and get into action!
Contact us with the details outlined in our Inquiry Form, and we’ll get back in touch with you to explore your session. We look forward to partnering with you!
Testimonials
“First and foremost, Kathy is an outstanding strategic thought partner across all areas of consumer brand marketing and business strategy…. She's able to bring her client-side experience to bear to be a more effective consultant and sounding board, knowing what it's like to work within an organization and on a business…. She's a great facilitator, often leading large cross-functional work sessions as part of these projects.” – Geoff Tanner, Chief Marketing & Commercial Officer, The J.M. Smucker Company
“Kathy is a great strategic and creative partner to work with… her strategic thinking is an incredible strength and her commitment to results on any project is a great find.” – Heidi Dillon Otto, Portfolio Director, Distill Ventures/Diageo, North America
“Kathy was instrumental in helping us transform into a truly consumer-centric and values driven organization…. Her brand building expertise, along with her strong facilitation and partnership skills, enabled our team to trust her guidance and proceed through the project scope deliverables quickly…. Kathy also led a vision, mission and values workshop with our company, enabling us to define our business aspiration and operating philosophy, while providing an anchor for decision making, performance management and more. Working with Kathy has provided our company with true competitive advantage.” – Adam Reiner, President & CEO, Sakura of America
Meet Kathy
PRINCIPAL, FOUNDER, & CHIEF strategist
Kathy Oneto
Kathy Oneto is a brand and business strategy leader with expertise in branding, marketing, innovation, and marketing design applied to different enterprise models. Most recently, Kathy was VP, Brand Communications and Chief of Staff at Minted, an eCommerce design marketplace. Prior to that role, she led the strategy practice at a global branding and design firm, Anthem Worldwide, where she was VP, Brand Strategy working with clients in CPG, Retail, and Technology sectors. As a consultant, Kathy served as a strategic partner to her clients, often working in partnership to forward their vision and progress their organizations and brands forward.
Kathy is a strategic brand marketer at heart, having cut her teeth at Clorox leading and managing brands such as Kingsford Charcoal, for which this vegetarian still has deep affection. Kathy further honed her experience as co-founder of a natural food start-up, championing the consumption of bugs (also known as probiotics), where she landed the first refrigerated bar in the yogurt aisle and launched nationally with Whole Foods and Safeway. Since then, Kathy has had the opportunity to partner with over a dozen brands in shaping strategy, including Safeway, Del Monte, Smuckers, and Peet’s Coffee & Tea.
In doing her work, Kathy is curiously insightful, masters complexity, and is keenly focused on delivering for her clients. She is both a thinker and builder, able to bridge strategy to execution to ensure work gets implemented. Having worked in multiple environments, she is both disciplined and entrepreneurial in her approach. She is a thoughtful partner there to be a sounding board, an interpreter and coach, and a support to you and your team to unlock the positive change you seek to make. A critical value for her is to do the right thing, integrity being true to her core.
Finally, Kathy is a thought leader in the areas of branding, trends, innovation, and marketing to women. She’s spoken at the the M2W: Marketing to Women’s conference, has written research white papers on marketing to women, has been published in Fast Company in the area of branding, and has extensive experience researching innovation approaches and presenting trends via webinars and for clients. Finally, in her last agency role, Kathy was the creator and editor of Sightings, a quarterly journal on trends. She currently curates Coordinates, our brand, strategy, and leadership blog, as well as Weathervane Forum, our trend blog, which looks at what’s taking shape on the horizon.
Kathy has an MBA from Berkeley's Haas School of Business and a B.S. in Commerce from the University of Virginia's McIntire School. Kathy has completed coursework in Design Thinking, Writing, The Institute for the Future’s Foresight Practitioner Workshop, The Grove Consultants’ Designing and Leading Change Intensive, General Assembly’s Digital Marketing course, and Co-Active’s Coaching Fundamentals.